About Pureheart

Pureheart is a premium food brand bringing you the finest nuts, seeds, nut spreads, and wholesome snack creations crafted for modern lifestyles. With a strong legacy of quality and trust, we focus on carefully sourced ingredients, freshness, and authentic flavours to make healthy snacking both delicious and convenient. From everyday essentials to indulgent spreads and curated gift packs, every Pureheart product is made to nourish your body and add a little more joy to every bite.

About Pureheart
Our Parent Company

Western India Cashew Company (WICC)

Pureheart is proudly backed by the Western India Cashew Company (WICC), one of India’s leading processors and exporters of premium nuts since 1932. With decades of expertise and global quality standards, WICC supplies value-added cashew and almond products to leading international brands and retailers. This strong legacy of trust, quality, and innovation empowers Pureheart to deliver nutritious, high-quality products that families can rely on every day.

Our Journey

1932

Dhanalakshmivilas Cashews

P Krishna was an active Philanthropist. The P Krishna pillai memorial NSS school in Kollam donated by him to social organization NSS was later renamed in his memory

1965

DLV Cashews Renamed To Western India Cashews

DLV was renamed to Western India Cashew Company in 1965 WIC Expanded with two new factories in kanyakumari in the late 60s. These Factories were upgraded with shell Liquid Extraction vita (CO2) packing in tin cans and IPQC Systems

1998

Flexi Packing System

We developed the new bulk flexi packing system for cashews with inhert gas in compnesated vacum which became the industry standard

2000

Facility Upgradation

we built the most modern facility in the industry metal detectors and continues lines

2003

Edible skin on cashews

Developed cashews which are edible with their skin by making the skin edible through proprietary process

2005

First export of roasted cashews

became the top roasted cashews exporter from india

2006

BRC certification

we became the first GFSI BRC certified cashew Processor

2009

Worlds First Validated 5 log Pasteurisation for cashews

We developed and implemented the first properietary process validated for 5 log microbial load reduction in cashews, A second system was commisioned at our nut ingredient facility for almonds 2012

2011

Cashew Export in private label retail packing

Exporting of cashews , in private label retail packs to america and europe was started

2012

SEDEX certification

our facility became the first in the industry to be smeta certified for ethical standard and social responsibility

2014

Karma Nuts

Launched the highly acclaimed Award wining Karma Brand of cashews in the USA

2014

Supply Cahin Security Certifiaction

We obtained SCS certification for supply chain security

2016

USDA organic Certifiaction

We obtained USDA certificate

2016

Cashew Butter and powder Export

we became the first to export cashew butter and full fat powder from india

2016

Pureheart Brand

Launced Pureheart our retail brand specialising in nutspread and Roasted nuts

2019

Multispectral Camera sorter

introduced the first mutli specteral infra red camera based sorting system with chemical imaging technology for enhanced foreign material and defect removal

2022

Vietnam Facility accredited for BRC

our vietnam cashew export facility PHOUNG TAY FOODS started in 2018 became BRC accreditec

2024

Expansion & Upgradation

Expanded and upgraded facility with in house laboratory and high capacity pasteurizer

Dhanalakshmivilas Cashews
DLV Cashews Renamed To Western India Cashews
Facility Upgradation
Karma Nuts
Pureheart Brand
Vietnam Facility accredited for BRC
Expansion & Upgradation

Work at WICC

A workplace driven by passion, quality, and innovation - where expertise and dedication come together to craft products you can trust every day. At WICC, a strong focus on teamwork, precision, and continuous improvement ensures consistent quality and excellence across every stage of production.

Mission Statement

Our mission is to make healthy living simple and enjoyable with premium-quality nuts, seeds, and wholesome foods, while ensuring responsible sourcing, high standards, and lasting trust in every pack.

Why Pureheart

What Makes Us Different

From carefully selected ingredients to quality you can trust, Pureheart is committed to delivering better, healthier food for your family.

Premium Selection

Carefully chosen wholesome foods for healthy living.

Trusted & Hygienic

Sealed to preserve natural taste, crunch, and nutrition.

Naturally Good

Premium quality with consistent value you can rely on.

Our Quality & Safety Standards

Quality & Accountability

We deliver high standards with complete responsibility in every promise we make.

Customer First

We put customers at the center, always aiming to exceed expectations with trust and value.

Innovation & Respect

We grow through innovation while building a culture of respect, integrity, and pride.

Awards & Recognition

Achievements and certifications that reflect our commitment to quality and trust.

CEPCI Export Excellence Award presented to Western India Cashew Co. Ltd.

CEPCI Export Excellence Award presented to Western India Cashew Co. Ltd.

India's Topmost Exporter of Cashew Kernels in consumer packs 2016-17

CEPCI Export Excellence Award presented to Western India Cashew Co. Ltd.

CEPCI Export Excellence Award presented to Western India Cashew Co. Ltd.

Introduction of Innovative Cashew Products in 2016-17

CEPCI Export Excellence Award presented to Western India Cashew Co. Ltd.

CEPCI Export Excellence Award presented to Western India Cashew Co. Ltd.

India's Topmost Exporter of Cashew Kernels in consumer packs 2016-17

Our Factory Location

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Puthentheruvu
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Kollam
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TN
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CSEZ